E-Commerce in Tyrol: 303 Shops Audited (2026)
Updated 9 September 2026. The platform table below has been corrected against the raw scan data. Fifteen shops were counted under two platforms at once, so the column summed to more than the shops scanned. Magento moves from 31 to 16 and Shopware from 5 to 19. The performance and security samples are also described more precisely. Details sit with the table.
I wanted to understand the state of e-commerce in Tirol. Not from industry reports or general estimates, from actual data about the shops that are actually operating here.
So I scanned all 303 entries listed on shop.tirol, the official e-commerce directory maintained by the Tyrolean government and WKO. They resolve to 289 unique domains, which is the base for every figure below. Of those, 208 answered with a success status. The rest returned an error or failed to connect, and were fingerprinted from whatever they did return.
Here’s what the data looks like.
Methodology
The scan used automated tools to analyse publicly observable signals: HTML structure, JavaScript patterns, HTTP response headers, and meta tags. This is the same fingerprinting approach used by security researchers and competitive intelligence tools. It doesn’t touch anything that isn’t already publicly accessible to any visitor.
Performance data came from the Google PageSpeed Insights API. Security data came from header analysis and common misconfiguration checks. All findings are based on what’s visible from the outside, which is also what’s visible to anyone else.
No invasive testing. No guesswork. Just what the shops are already broadcasting.
The platform landscape
| Platform | Shops | Share |
|---|---|---|
| WooCommerce | 58 | 20.1% |
| Shopify | 24 | 8.3% |
| Shopware | 19 | 6.6% |
| Magento (all versions) | 16 | 5.5% |
| TYPO3 | 5 | 1.7% |
| Gambio | 5 | 1.7% |
| PrestaShop | 4 | 1.4% |
| OXID | 3 | 1.0% |
| Unidentified | 155 | 53.6% |
Corrected on 9 September 2026. The table first published here counted 15 shops twice, once under Magento and once under the platform their other signature pointed to, so the column summed to 304 against a base of 289. Those 15 carried a Shopware or TYPO3 signature plus one generic cart path that Magento and Shopware share. The detection had treated that shared path as a Magento signal on its own; where a platform-specific signature is also present, that signature now takes precedence. Magento moves from 31 to 16 and Shopware from 5 to 19. The share column is the count over the 289 domains scanned.
WooCommerce is the most common identifiable platform, which makes sense. It’s free, it runs on WordPress, and most small shops don’t need anything more complex. Magento holds 5.5%, which is still a notable share for a platform that requires substantially more investment to deploy and maintain.
That 53.6% “unidentified” category is worth noting. These are shops where the platform couldn’t be determined from public signals, which typically means custom-built systems, white-label solutions, or platforms too small to fingerprint reliably. Some of these will be serious custom builds. Many are probably basic platforms with enough template customisation to obscure the signature.
What the Magento segment looks like
16 confirmed Magento installations, and 3 of them are still running Magento 1, which reached End of Life in June 2020. Nearly six years without security patches, and two of those three shops were operating with completely unprotected admin panels.
Separately, I measured mobile PageSpeed for 28 Tyrolean shops drawn from a hand-built Magento prospect list rather than from this scan. Most but not all of them run Magento. They averaged 55 out of 100, 23 scored below 60, and 4 scored above 80. The shops at the bottom were on Luma, some scoring in the single digits.
That prospect list is a different sample from the 289 above, gathered before this scan ran. The two should not be read as one population.
The security picture
The deeper security audit covered 38 Tyrolean sites from that same prospect list, 33 of them confirmed Magento shops. The findings weren’t encouraging: 97% were missing the Permissions-Policy header, 92% were missing Referrer-Policy, 81% were missing HSTS. The average shop was missing 3.9 out of 7 critical headers. Two had none at all.
If those numbers reflect the Magento segment, the broader 303-shop landscape is likely similar or worse. WooCommerce shops, Shopify, and custom builds have their own common misconfigurations. The patterns differ, but the underlying issue, security as an afterthought, doesn’t.
What this tells us about Tyrolean e-commerce
A few things stand out.
The long tail is very long. Most Tyrolean online shops are small. They’re running WooCommerce or basic platforms, serving local customers, operating on limited technical budgets. That’s not a criticism; it’s just the shape of the market.
Magento shops are outliers by revenue, not by count. 11% of shops, but a disproportionate share of the region’s online revenue. Several are well-known regional retailers and brands: these are not small operations. The concentration of commercially significant shops on Magento is why the security and performance findings there matter more than the percentages suggest.
Mobile performance is a widespread problem across all platforms. This isn’t a Magento-specific issue. The shops I measured across the broader landscape consistently underperform on mobile, which is where the majority of their visitors are arriving from. The investment in mobile experience simply hasn’t kept pace with the shift in traffic.
The opportunity is real, and it’s local. Most of these shops are competing with each other, and most of them have similar technical gaps. Closing those gaps, performance, security, modern frontend, isn’t just risk mitigation. It’s a competitive edge in a market where the baseline is low.
What this means if you operate in Tirol
The data is what it is: most shops in the region have room to improve on both security and performance, and most of them probably don’t know the specifics.
That’s not a reason to panic. It’s a reason to actually check.
Google’s PageSpeed Insights and securityheaders.com will both give you a starting point in under a minute. If you want to understand what the results mean in the context of the broader Tyrolean market, feel free to get in touch.